XML Feed Reference
Snagajob's XML feed nodes, elements, and examples.
General feed nodes
<?xml ?>
Yes
XML declaration
<?xml version='1.0' encoding='UTF-8'?>
<Postings>
Yes
Root node for the XML feed document.
—
<Item>
Yes
Job-specific metadata.
—
Job feed elements
Job feed elements define job-specific metadata for a <Item> node.
<Brand>
Yes
The Brand name that is displayed on Snagajob search results.
<![CDATA[ABC Company]]>
<Job_Title>
Yes
The title of the job.
<![CDATA[Data Entry Clerk]]>
<Employment_Type>
The type of job, full- or part-time. Defaults to FullTime,PartTime if left blank. Accepted values:
FullTime
PartTime
Gig
<![CDATA[FullTime]]>
<Wage>
Preferably a number like $10.00 (Including a currency symbol) or minimum to maximum range, and wording that uses hourly, such as “$10 - 15 per hour” are also acceptable.
<![CDATA[$10 - 15 per hour]]>
<Location_Name>
Preferably a store location number, street address, or city, state zip. Must be unique per location.
<![CDATA[Main Store 123]]>
<Address_Line_1>
The street address of the job's primary work location. Please include the street name and number. Street address may be used by Snagajob to improve the precision of location-based job search and will be displayed to job seekers.
<![CDATA[123 Main St]]>
<City>
Yes
The city in which this job is located. Must be a valid city based on USPS validation. If an invalid city is sent, the job will not be posted.
<![CDATA[Richmond]]>
<State>
Yes
The state in which this job is located. Must be a State abbreviation (ex. VA, CA, FL)
<![CDATA[VA]]>
<Zip>
The postal code in which this job is located. If the zip is not provided, then Snagajob will assign one. Zip is based on USPS standards and must only be the first five digits. The job will not be posted if the postal code and city do not align.
<![CDATA[23225]]>
<Job_Description>
Yes
Include HTML formatting with the Job Description text. The text will be displayed without formatting if HTML formatting is not included. Phone numbers and External URLs will be removed.
<![CDATA[Something interesting about this posting.]]>
<Primary_Industry>
Yes
<![CDATA[Automotive]]>
<URL>
Yes
The URL for this job listing on your site.
The apply URL must begin with http:// or https://.
<![CDATA[http://www.exampleats.com/job1]]>
<External_Posting_ID>
Yes
Unique identifier per job posting. Snagajob uses this element to identify each job. Avoid changing this number once you’ve set it.
<![CDATA[123_unique_id]]>
<Rate>
The Cost Per Click (CPC) bidding Rate. Formatted as ##.##
<![CDATA[10.00]]>
<Location_Number>
This field represents the Store number. While this element is not required, it’s highly encouraged to include
<![CDATA[123]]>
<TrackingUrl>
The URL to which Snagajob will send click data. Snagajob creates a GET request to this URL each time a worker clicks the ‘Apply Now’ button on Snagajob.
<![CDATA[https://myapplicantapi.com/where-clicks-should-go]]>
<LogoUrl>
An image URL for the brand associated with the posting. Strongly recommended for maximizing performance. Accepted content-types: image/jpeg, image/png, image/gif, image/webp
<![CDATA[https://myapplicantapi.com/where-snagajob-should-find-my-logo-image/logo.png]]>
Aggregate Job Feed Elements
<Feed_Source>
A unique string to group employers so that a given partner can provide more than 1 aggregate file.
<![CDATA[Feed_ID_1]]>
<Employer_ID>
An ID that uniquely identifies an employer. This while preferability match the ID of the employer in your system.
<![CDATA[12345]]>
<Employer_Name>
The parent organization name.
For example, if subsidiaries or franchises have multiple <Brand> names under the same company, the <Employer_Name> would be the same for all those jobs.
<![CDATA[Parent Company Inc]]>
Easy Apply feed elements
<PostUrl>
Yes for Easy Apply
<![CDATA[https://myapplicantapi.com/where-applications-should-go]]>
<ScreeningQuestionsUrl>
Yes for Easy Apply
<![CDATA[https://myapplicantapi.com/where-we-find-questions]]>
Campaign feed elements
<Campaign_Id>
Yes for campaigns
The unique ID for a campaign in your system. This ID will correspond to the ID value passed in the XML feed.
<![CDATA[123_test_id]]>
<Campaign_Name>
Yes for feed campaigns
The name of the campaign. It does not have to be unique.
<![CDATA[Test_Campaign_123]]>
<Application_Goal>
The targeted number of applications for this campaign.
<![CDATA[10]]>
<CPA_Goal>
Recommend for best performance
<![CDATA[15]]>
<CPC>
The value of an actual bid set at the campaign level.
<![CDATA[6]]>
<Budget>
The designated budget for the campaign.
<![CDATA[150]]>
<Campaign_Start>
<![CDATA[2023-08-01T00:00:000Z]]>
<Campaign_End>
<![CDATA[2023-08-31T00:00:000Z]]>
XML Examples
Single Customer Feed XML Example
Aggregate Feed XML Example
Appendix
Industry Options
Accounting & Finance
Administration & Office Support
Agriculture & Environment
Automotive
Computers & Technology
Construction
Customer Service
Education
Food & Restaurant
Government & Military
Healthcare
Hotel & Hospitality
Installation & Repair
Law Enforcement & Security
Legal
Maintenance & Janitorial
Management
Media & Entertainment
Other
Personal Care & Services
Retail
Sales & Marketing
Salon/Spa/Fitness
Social Services
Transportation
Warehouse & Production
Wellness
Work at Home
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